Adina has been designing and manufacturing products, experiential installations and providing innovation consulting and creative services for more than 17 years. Her vast knowledge of design systems and emerging technologies keep her in a constant state of progression and invention.
In 1999, she formed Company Boutique, an agency established to manufacture branded merchandise and interactive experiences for clients such as Hearst Corporation, L’Oreal, Viacom, Time Inc. and Conde Nast. With offices in New York and Hong Kong, the combined design and manufacturing capabilities gave her company a competitive advantage, allowing it to create the merchandise and branding for Kids' Choice Awards, Mercedes Benz Fashion Week, and design, develop and engineer the first online branded stores for Fox Interactive Media.
Having designed, created, manufactured and produced countless projects and merchandise throughout the years, Adina and her husband Marc began discussing the possibility of a physical space built to house and nourish unique individuals with unusual talents into a community.
Their discussions became continuous, and in 2009, Adina and Marc concretized the idea by creating a Fabrication Lab, Do Tank and Innovation Studio in New York City called Collab.
Collab is an inspiring composition of artists and scientists, sharing a 5,500 square foot space housed with rapid prototyping equipment, wood shop, sewing studio, communal work area, private studios and infinite possibilities.
As Chief Design Officer, Adina continues to innovate, design, consult, produce and collaborate daily, leading teams at Collab in building large-scale endeavors, demonstrating that when inventive people share space, resources, their ideas, imaginations and talent, the possibilities are limitless.
In 2016, Adina was honored by FortyOver40 as one of 40 women over 40 reinventing, disrupting and making a positive impact in our world. This year, she was named one of New York's Top Ten Start-up Founders Over 40.
In 2004, Adina’s childhood obsession with a California clothing brand led her to relaunch Camp Beverly Hills, the popular clothing line from the 80's. After tracking down the new owners, who had tucked the single logo they acquired deep into a filing cabinet, Adina made a deal and brought back the brand. Launched at Scoop on the East Coast and Fred Segal on the West Coast, the relaunch was highly successful, quickly expanding into Saks Fifth Avenue, Henri Bendel’s, Neiman Marcus, and high-end boutiques throughout the country. The company and brand were sold in 2007.